SK-II is a personal care brand which comes from Japan. In Malaysia, SK-II is among one of the most popular brands in this sector. Marketed as a prestige beauty brand, SK-II is very popular among the Asian market and most notably in Malaysia.
Established in 1980, SK-II is sold in the cosmetics and beauty products category. It is owned by global FMCG (Fast Moving Consumer Goods) company, P&G or Procter & Gamble. As a beauty brand, SK-II is present in most countries across the world where it competes very rigorously with another Japanese cosmetics giant, Shiseido.
That which makes SK-II such a popular brand is its products which many have claimed to have very effective anti-aging abilities. Customers have been quick to claim that using SK-II could make the skin look shinier and younger with very visible results within the first few weeks of usage.
Developed in the 1970s by Japanese scientists using ingredients which were derived naturally. The discovery of using the strain of naturally occurring yeast came about after much observation at a sake (the Japanese wine) brewery. Most of the workers there were elderly people who had wrinkled faces. However, as they were working with the ingredients to product sake, they had very smooth skins on their hands. This was clearly the formula for anti-aging skin which would eventually become the mainstay in SK-II products.
Unlike other beauty brands, SK-II is focused mainly on skin health and beauty. They come in various types like cleansers, toners, masks, moisturizers and such. All the products are mainly categorized as to the intention of the user. This includes:
Product in these categories include the SK-II Facial Treatment Essence, the SK-II Facial Treatment Mask, the SK-II Pitera Essence Set, the SK-II R.N.A. POWER Cream, GenOptics Aura Essence, the R.N.A. POWER Eye Cream and the SK-II Cellumination Crème EX, among others.
There are in general, 3 types of product lines offered by SK-II which are:
For anyone who has visited major shopping malls or major department stores like AEON and Parkson, the SK-II counters would be clearly seen usually around the front entrance of these outlets. As SK-II is a prestige brand, its pricing might be higher than the typical skincare brands. Buying directly from these exclusive counters will be appropriate if you are looking for product advice like which type of cream would be suitable for your skin. If you know what you are looking for, then you can buy directly from online stores like Lazada or 11Street or at beauty stores like Sephora.