Mention the word Shiseido and you will surely get someone who is into beauty and skin care to take notice. It is by far, among the most successful product to come out form Shiseido. This is a Japanese cosmetics brand which has taken the world by storm.
Background of Shiseido
The Shiseido company is one of the, if not the oldest cosmetics company in the world today. With a history dating back to 1872, it has been around for nearly 150 years and is currently the largest cosmetics company in its origin, Japan. In the world, Shiseido competes with some of the largest names where it is the fifth largest.
The founder of Shiseido is Arinobu Fukuhara who was once attached with the Japanese Imperial Army. One of its most significant achievements include being the first to come up with the softening lotion called the Eudermine, which is still being sold in present day.
Products by Shiseido
Shiseido sells a wide range of products which include fragrances, skin care, hair care and most notably, cosmetics. Among its more popular products include:
- Skincare – This includes the Ultimunue, Future Solution LX, Vital-Perfection, White Lucent, Waso, Ibuki, Pureness and Eudermine ranges
- Fragrance – Which includes Zen, Zensun, Zen for men and the recently added Ever Bloom
- Men – Includes products in categories like Cleanse & Shave, Anti-Fatigue, Total Age-Defense and Hydrate
- Body care – this includes products like Cleansers, Moisturizers and for slimming
Makeup products by Shiseido
Makeup products by Shiseido makes up a large portion of what the company offers. These products are intended to offer UV Care, moisturizing, whitening, oil balancing and other purposes. They are divided into several categories which include:
- Face – products are like liquid foundation, compact foundation, face powder, brushes, concealers, stick foundation and many others
- Lips – this includes products like Lipsticks, Lip gloss and lip liners
- Eyes – Shiseido has a wide range of eye colours, eyeliners, eyebrows and Mascara
Where to buy Shiseido products in Malaysia
Following its success of operating thousands of counters across the world, Shiseido is available at exclusive counters at major department stores around Malaysia. Shiseido can be found at every state in Malaysia where it is mostly found at stores like Parkson, Metrojaya, Aeon and others. Besides that, there are standalone stores while you can buy Shiseido products from its online portal as well as from e-commerce sites like Lazada.