Revlon is one of the prominent names in the makeup and cosmetics industry known across the world. Based in New York City in the United States, Revlon has a strong global brand presence and is renowned in Asia as well, including Malaysia.
Background of Revlon
Among the many international cosmetics brand, Revlon is one of the most established as it was founded by Charles Revson back in 1932, during the Greaet Depression. The co-founders of the brand is Charles’ brother, Joseph Revson and Charles Lacman, a chemist that time. It all started with a new type of nail enamel using pigments, a move away from using dyes.
5 years after it was established, Revlon moved into department and drug stores and before long, it was one of the largest companies then. It would then start a whole manicure product line together with its own lipstick series, a mainstay to present day. Since then, as they say was history. Revlon would continue to expand its product line to offer complete range of cosmetics including those for the eyes, skin and hair.
Today, Revlon is perceived to be one of the top brands in the cosmetics segment. Used by women and men across the world from all age groups, Revlon is well established in offering high quality cosmetics and beauty products for its customers. It is known for being associated with some of the top names in the entertainment industry. Celebrities like Emma Stone and Olivia Wilde were recently involved in promoting the brand while they have worked with others like Halle Berry, Cindy Crawford and Christy Turlington.
Popular products by Revlon
Revlon offers a broad range of beauty and skincare products mainly for women. Its products are categorized as follow:
- Makeup products for face – this includes products like foundation, face primers, concealers, powders for face, blush and others
- Makeup for eyes – The most popular product for the eyes include their Mascara, eyeshadows, products for eyebrows, eyeliners and such
- Makeup for lips – the common products here include lip gloss, lipsticks, lip plumpers, and stains
- Makeup products for nail – this includes products like nail polish, softeners and others.
- Hair care – Revlon has a wide range of hair colours which is one of their very popular products.
In Malaysia, Revlon is distributed and marketed by Alliance Cosmetics Sdn Bhd, one of the largest makeup and cosmetics distributors whose products include many other prominent brands like Silky Girl. Revlon products can be found in most department stores as well as in pharmacies like Watsons’ and Guardian, among others.
Apart from buying from the stores and retail outlets, you can buy Revlon products from online e-commerce sites like Lazada and others.