Prada is perhaps one of the most imitated brands in the world. Its standard trademark can
be seen at markets, in flea markets, Chinatowns as well as in many shopping malls. One of
the unique traits about the imitation goods perhaps is the fact that some sellers claimed to
offer better quality leather than the original bags themselves.
Prada is easily recognizable and has a reputation as one of the premium leather brands in
the world. It began in 1913 by Mario Prada in Milan, Italy and today hosts a worldwide
network of more than 250 stores and boutiques. The store which was started by Mario and
his brother Martino began when they sold leather goods and imported steamer trunks and
handbags from England under the brand name Fratelli Prada which means Prada Brothers.
It would only be when his granddaughter Miuccia took over the helm at the company that it
grew into what it would become today.
Today, Prada is known as a premium brand where its bags, accessories and such are seen
with leading individuals like celebrities, royalties and people from all walks of life. Its brand
is easily recognizable where the brand name is named as one of the most valuable brands
in the world.
The modern world also saw Prada working towards establishing more presence in other
segments where it has since ventured into skin care as well as into the telecommunications
industry with the LG Prada partnership recently. In Malaysia, Prada is one of the most used
brands due to the imitation goods issue. This is because one is able to buy many Prada
products from the likes of Sungei Wang Plaza as well as other malls who claim to sell the
original brand. One must be aware though that there are only 2 original Prada outlets in
Kuala Lumpur. Its store is located at Suria KLCC and another one is at the Pavilion
Shopping Center where they sell the latest lines from its many product groups.