MAC, which is short for Makeup Art Cosmetics originated from Toronto in Canada in 1984 and is today one of the most renowned brands in its segment. The company is owned by the Estée Lauder Companies, which is one of the largest cosmetic giants in the world today. The company was started by Frank Toskan and Frank Angelo in Canada and operated there until 1991 when it expanded to the United States in 1991 and after the acquisition, the company would continue to expand to other parts of the world.
It should be noted that MAC’s original target market were the professional make-up artists before it expanded to offer the products to its customers from all walks of life. The Estee Lauder Companies bought the majority of shares in MAC in 1994 and then 4 years later, obtained full ownership of MAC. Today, MAC offers a full range of cosmetics products, skincare and other beauty related services.
One of its latest initiatives which were launched earlier in 2011 was the Wonder Woman makeup collection which is a collaboration effort between Warner Bros. Consumer Products and MAC. This will see the new range of products hitting the stores early in 2012 which will offer the likes of blush, eye shadows, mineral powder, nail polish, lipstick, mascara and lip gloss among others.
The company is actively involved with assisting and the discovery of new makeup artists and one of its initiatives include the MAC Pro Program. Other programs that MAC is involved in are the MAC Cruelty-Free beauty program which practices the prohibition of animal testing and ingredients suppliers for makeup products. The MAC Kids Helping Kids was used to sell greeting cards which are produced by kids with HIV/AIDS. The MAC Aids Fund is a funding program that provide direct services for AIDS victims and those related to them. Funding for this are from various channels where under the MAC Viva Glam campaign, all proceeds of Viva Glam products will be channeled into this fund. The Back 2 MAC Recycling program is an initiative which encourages recycling efforts. Customers who return 6 empty MAC containers can exchange them for a free lipglass, lipstick or eyeshadow.