That is how a Malaysian would normally greet one another or begin a conversation. Literally it means have you eaten, and subliminally, it goes to show the extent to how food and eating form an integral part of the unique Malaysian culture.
Another popular phrase among the locals is 'Jalan-jalan cari makan' which loosely translates to mean 'travelling looking for food'. Not only have many Malaysians travelled around the world looking for food, some have made that extra effort to take our food with and thus, introducing to the wider world the colourful and scrumptious Malaysian cuisine!
Malaysia Kitchen Programme
The Malaysia Kitchen Programme (MKP) is a programme aimed at promoting Malaysian restaurants overseas, by creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged promotion programme in collaboration with restaurant operators. The main objectives of the MKP are ultimately to increase patronage of Malaysian restaurants operating overseas as well as increase exports of processed food, food ingredients, and agriculture produce and to attract tourists to Malaysia.
Strategies to promote Malaysian restaurants and cuisine:
Capitalising on existing Malaysian restaurants overseas including franchise;
Promotion campaigns in cities where there is a critical mass of Malaysian restaurants;
Leveraging on all touch points which covers various types of restaurants from fine dining, bistro, café, fast food and takeaways to cater for all market segments which includes the upper and middle class, executives, students, tourists, families and office workers; and
Associating Malaysian cuisine with intellectually stimulating experiences by incorporating elements of knowledge, history, art, culture, creativity, innovations and lifestyle.
Restaurants participating in the Malaysia Kitchen Programme will benefit from the following:
A focus on the public relations (PR) initiatives lined-up under the Malaysia Kitchen Programme which includes reviews by well-known personalities, travel writers and novelists as well as evaluations by international restaurant rating agencies;
Restaurants will be featured in the Malaysia Kitchen portal and promotion collaterals to create awareness about the restaurants;
Exposure in international gastronomic events such as trade shows, cookery programmes and demonstrations.
Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing facilities through the Malaysia Kitchen Financing Facility (MKFF) to assist Malaysian entrepreneurs in obtaining credit/financing facilities for the purpose of:
Opening new restaurants overseas;
Expansion of existing restaurants or the opening of new branches; and
Development of Malaysian food ‘franchise’ internationally.
Sourcing for Malaysian food ingredients.
New and authentic Malaysian recipes for research and development.
Assistance in promotion of Malaysian restaurants through arts, culture and literary works.
Supply of promotion materials and collaterals.
Promotion through tie-ups with hotels, hypermarkets, airlines, TV channels and culinary centres.
Identification of talents for restaurants through Associations and Training Institutions.
Who can participate?
Malaysia Kitchen Promotion programme is open to all Malaysian restaurants abroad and foreign owned restaurants serving Malaysian cuisine.
Application for Malaysia Kitchen Financing Facility (MKFF) is open to restaurants abroad with 51% Malaysian equity of total registered capital either incorporated under the Malaysian Companies Act 1965 or under the Private Limited Company in the country of operation.
At Malaysia Kitchen, we have taken the initiative to compile all the places around the world that have been touched by the magic of Malaysian food. From the cosy cafes in London and Sydney, to the fabulous restaurants in New York and Tokyo; we will give an insight on all the eateries all over the world, offering the best of Malaysian food. This way, it will surely make it easier for you to locate them should you find yourself craving for authentic Malaysian food wherever you may be.
However, we don’t just focus on eateries alone, we are here to help everyone to really get to know our mouth watering Malaysian delicacies! So much so we have exclusively picked the best Malaysian cooks and food connoisseurs to provide us with the best recipes and tips in order for you to savour the taste of Malaysian food right in your very own kitchen!
So what are you waiting for? Come and find the nearest Malaysian restaurants in your town and get a delectable introduction to the Malaysian food culture!