Belif cosmetics is perhaps one of the most exciting makeup brands to enter the Malaysian market in recent years. Known to be a herb-based Korean brand, it has a strong brand presence in other surrounding countries and is now offering consumers in Malaysia a new range and name in beauty and skin care.
Unlike other beauty products that has a fine and small print of the ingredients of their products, Belif products is different especially when it comes to providing crucial information to its customers. The ingredients are printed at the front of the label so that customers are fully aware of what they are buying and they can scrutinize the product as they like. In Malaysia, Belif range is distributed by Flawless Skin Care Sdn Bhd and is under the LG Household and Health Care group globally.
Belif was launched in Korea back in 2010. Since then, it has already make inroads into other more competitive markets including the United States and through Sephora into the Thailand market. In Malaysia, Belif now operates its own store in Sunway Pyramid Shopping Centre. Other locations where Belif products are available around Malaysia includes:
The brand works closely with Napiers, a British herb cosmetic brand with a history dating back to more than 150 years old. The British brand was started in 1860 in Edinburgh, Scotland by Duncan Napier. Using 11 formulas from Napiers, Belif is able to leverage on the natural health care segment as this is not the usual case with Korean brands. Meanwhile, Belif has developed their own ‘complex’ formula which are incorporate into its products.
As such, Belif products are safe and free from harmful ingredients while being safe from agents like pthlates, parabens and sulfates as well.
Belif has a wide range of products available for all skin types. Among its products are: