Rovio’s Angry Birds is one of the biggest phenomena to hit the technology industry in recent years. Never before had the world seen a mobile game that has caught the world’s attention and time the way Angry Birds has. The other annoying fact is that, it is just a simple catapulting game where birds are shot at structures that protect pigs.
Peter Vesterbacka, Rovio’s chief to date, some 100billion shots have been made in all the different versions of the Angry Birds genre since it was launched. This number is actually more than the number of birds that exist in the whole world. The popularity of the game has prompted spin offs in the likes of merchandising and such and the company has already leverage on the success which including plans of a movie soon. Peter said that they have already recorded 300 million downloads and they are targeting for 1 billion. If they succeed, it would be the first franchise to ever hit that daunting figure. In order to hit that mark, the upcoming period will be vital. The movie and an animated series and books will only continue to propel its popularity and reaching the 1 billion mark should not be any problem for Rovio.